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By: Christopher Given Dip in Bus Admin, Cert in Mgt, ACMI
The Problem with Advertising
by Christopher Given
Advertising can be a highly effective way to increase your customer or client base when it's done well.
But for many businesses it's ineffective, because either ads are badly written, not advertised in the right media - or the ad is okay, but you're paying way too much for the ad space.
Yet, businesses keep promoting in the same media, over and over again. This is insane!
You must check, and measure an advert's success.!
Let's get one thing perfectly clear. Advertising is about making money. Now, there's nothing wrong with that - just as long as the advertiser provides a great service for the client, if a client is happy - they should return to use the service again. Alas, many web sites DON'T.
Here lies the problem with the internet. Basically Advertising is like a Diet - it's built on failure.
Most diets fail, you then have the senario of the victim, moving on to the next ‘diet' which surprise surprise - fails.
Problem is Businesses advertise where their competitors advertise. Why are you all advertising in the same Directories and Search Engines?
Because you have no choice in the matter.
Use a different Search Engine or Media.
Here endeth the lesson!
About the Author
Christopher is a Sales Promotion Expert and owner of Vital Vortal Web Media.
"We care about our clients, and are set up to serve"
www.vitalvortal.co.uk
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