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By: Jimmy Vee & Travis Miller
"Ten Tall Tales of Traditional Marketing That Cost You Tons"
Tall Tale #9 “You can’t mix business with pleasure”
By Jimmy Vee & Travis Miller
We’ve all heard this one, right? And since marketing your
business has always seemed so daunting and confusing, how
could it ever be pleasurable anyway? But when you start to
apply smart marketing principles to your business, you will
start to have fun. You’ll have fun because it will become
easy to get customers and you’ll be making money without
sweating about how to get business. And when you have fun,
so will your customers, and that will cause them to return
and to tell their friends about you.
But that’s only part of what this essay is about. The real
point has to do with your actual marketing messages. When
you finally have customers asking you to market to them, be
sure to give them more than just marketing.
Far different from your web site, your direct communication
with your customers (or prospects) should not focus only on
your desired output. It should focus on them. Your messages
should help them begin to see a resolution to their pain.
You should begin forging a quasi-personal relationship with
them. Remember the pie analogy? Bake your pie with love.
Every now and then, slide in a message that has nothing to
do with your product. Tell them something about yourself.
Begin humanizing yourself in their eyes. By mixing “business
with pleasure” you will strengthen the emotional bond you’ve
developed with your contacts. Not to mention, you’ll keep
them on their toes.
If you’re still marketing via traditional methods, and not
only to people who want to hear from you, don’t try this.
This is a stunt that should only be attempted by advanced
users of “Gravitational Marketing.”
Tomorrow, our journey together comes to an end. We’ll crush
the BIGGEST LIE OF THEM ALL: “You can’t control
word-of-mouth-advertising.” We can’t wait!!
Get the full e-book "Ten Tall Tales Of Traditional Marketing
That Cost You Tons" and others at our website:
http://www.scend.net/resources.htm
About the Author
ABOUT THE AUTHORS
Jimmy Vee & Travis Miller are the partners of scend advertising.
They are authors, speakers, and consultants on the topic of
advertising and marketing to grow business. They make companies
scendsational. Scendsational companies become famous. For questions,
comments, or to shoot the bull, email them directly:
mailto:talk@scend.net
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