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By: Grady Smith
The right classified ad can pull thousands of people to your
site fast, and have you paying pennies for your visitors.
So how do you create an ad that hooks readers and makes them
visit your site ready to spend money?
You speak directly to your audience in your headline.
Creative “wordy” headlines don’t make the cut. You need to
shout out to the group of people that need your product.
Targeting homeowners so you can save them on their mortgage?
Say, “Attention Home Owners”!
Want to stop pet owners dead in their tracks? Say “Pet
Owners”!
And after you grab their attention, hook them by telling
them what you can do for them:
“Writers! Make A Six Figure Income From Home”!
“Pet Owners! Your Pet Will Love You When…”
“Attention Home Owners: Eliminate Your Mortgage Payment
NOW--Guaranteed!”
The classified headline has one job, and that’s to make the
reader stop and invest the time to read your offer. Call to
them, tell them what you can do, and then lure them into the
rest of your classified.
So once you have them hooked with your headline, what are
you going to tell them that makes them want to get more
information?
You give them your product or services BIGGEST benefit, and
tell them about the problem it will solve. For instance:
“ Stop Painful Athletes Foot With This GUARANTEED Cure”!
Nothing KILLS the bacteria in athlete’s foot faster! No more
painful itching with a single application or your money
back: Details…
Some other tips for a killer classified…
1) Never try to sell your offer through the classified
itself. Just have them request your sales letter or visit
your website.
2) Offer something for FREE to generate action. Your sales
letter can really be “FREE Information”.
3) Give them your strongest benefit, and tell them which
problem it solves.
About the Author
Grady Smith
One things holding you back from pulling big profits online,
and that’s a killer sales letter. Follow the link for
hard-hitting sales materials priced dirt cheap. Go now:
http://www.cheap-copy.com
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